Privacy Policy
Last updated: June 4, 2025
Introduction
Itemwell ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. By using Itemwell, you consent to the data practices described in this policy.
Information We Collect
Personal Information
- Name, email address, phone number
- Profile picture
- Physical address and ZIP code
- Payment information (processed by third-party services)
Usage Information
- Items you list, view, rent, or add to your wishlist
- Messages exchanged with other users through the platform
- Search queries and browsing history on our platform
- IP address, browser type, operating system, and device identifiers
- Server log files that record activity
Location Information
We collect your approximate location from your IP address or more precise location if you grant us permission through your device settings.
Additional Disclosures
We may integrate privacy-friendly analytics (Google Analytics 4 with IP anonymization and Matomo with cookieless tracking) to understand feature usage and improve the service. These load only after you grant consent via the cookie banner or the button above.
Your data protection rights include access, rectification, deletion, restriction, portability, and objection to processing where applicable under GDPR. To exercise these rights, use the contact information provided on this page.
We apply data minimization and purpose limitation, retain data only as long as necessary, and support export/deletion requests. Third-party processing is limited to essential providers (e.g., analytics, hosting, payments) and governed by data processing agreements.
How We Use Your Information
- Provide and maintain our platform services
- Connect you with nearby users and relevant items
- Process transactions and manage your account
- Send notifications about rentals, messages, and account activity
- Improve our services through analytics and user feedback
- Prevent fraud, abuse, and ensure platform safety
- Comply with legal obligations and enforce our terms
Information Sharing
With Other Users
To facilitate rentals, we share certain information with other users, such as your profile name, approximate location, and item listings.
With Service Providers
We share information with third-party vendors who perform services on our behalf, such as payment processing, data analytics, and customer support.
For Legal Requirements
We may disclose your information if required by law, such as in response to a subpoena or court order.
Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Secure hosting and infrastructure
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Rights and Choices
- Access: Request a copy of your personal information
- Update: Modify your profile and account information
- Delete: Request deletion of your account and data
- Opt-out: Unsubscribe from marketing communications
- Portability: Request your data in a portable format
- Object: Object to certain processing of your information
To exercise these rights, please contact us through our support channels.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. We may retain certain information for longer periods as required by law or for legitimate business purposes, such as fraud prevention and safety.
Children's Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services constitutes acceptance of the updated policy.
Important Notice
Itemwell is a peer-to-peer marketplace and is not responsible for the accuracy of item listings or transactions between users. Always verify item information and communicate with the owner before renting.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us.
Email: legal@itemwell.com
Address: Itemwell Legal Department, [Company Address]